MARCO strengthens its position in the mobility sector with Wenea’s addition to its client portfolio.
Madrid, 17 April 2024—Wenea, a leading operator of electric vehicle charging in Spain, has chosen MARCO as its communications agency for its upcoming corporate communications projects. The company, which operates over 1,200 charging points across more than 400 stations in the country, is one of the sector’s market leaders.
To enhance its positioning, Wenea selected MARCO following a competitive tender process, valuing the agency’s strategic proposal and its ability to integrate multiple communications disciplines.
MARCO will develop and implement various communications initiatives, including PR strategy and media relations, with a focus on strengthening Wenea’s media presence, increasing its visibility, and consolidating its leadership in the electric mobility sector.
Ludi García, Head of Iberia, Business Development, and External Relations at MARCO, commented on the new account: “MARCO’s mission is to support and further reinforce Wenea’s leadership in the electric mobility and sustainability segment, where it is not only a pioneer but also an undisputed key player in the sector due to the innovation and quality of its products and services.”
Alberto Cantero, CEO of Wenea, stated: “We have chosen MARCO Agency as our new communications agency to strengthen Wenea’s communications and positioning. We were impressed by MARCO’s commitment, professionalism, expertise, and industry knowledge. These factors and others we evaluated made it clear that MARCO was the best agency to meet our needs.”
As an independent leader in electric vehicle charging in Spain, Wenea offers a broad range of charging and energy management services. The company aims to drive sustainable mobility with the country’s most extensive charging network. With over 1,200 charging points across Spain and the UK, Wenea plans to reach 5,000 by 2025, ensuring optimal coverage for its customers.
About MARCO
MARCO is the Madrid-based independent global communications agency with the highest client ratings among large agencies according to the latest PR SCOPE 2023* report.
Specialising in brand building and reputation management, the agency is led by Noelia Cruzado and Diana Vall as co-CEOs of MARCO. Formed by a team of nearly 200 consultants, it has its own offices in Madrid, Barcelona, Lisbon, Paris, Brussels, Milan, Berlin, Munich, London, Miami, Mexico City, São Paulo, Casablanca, Johannesburg, Abidjan and Nairobi, as well as affiliated MSL offices in more than 100 markets.
MARCO is a pioneer in presenting the new paradigms of communication, which consist of transcending obsolete frontiers. For this reason, it is the first communication agency to produce a docuseries, The “New Frontiers of Communication” available on Amazon Prime Video and its own website. The docuseries is based on MARCO’s patented methodology, known as TFCOM® (Transcending Communication Frontiers).
MARCO has acquired the magazine Ejecutivos and has relaunched Ejecutivos.es with the aim of positioning it as the Spanish-speaking online media of reference in the economic and business sector in Spain and Latin America. It has also acquired the consultancy Africa Communications Group (ACG) to maximise its geographical reach in Sub-Saharan Africa. MARCO also recently acquired the production company Carmela, to strengthen its capacity to produce first-class national and international advertising spots, as well as videos for branded content.
Founder and Executive Chairman of MARCO, Didier Lagae, was Deputy General Manager at Edelman, Head of Reputation Management EMEA at Weber Shandwick, External Communications Manager EMEA at Levi’s and Global Head of Communications at The Body Shop. Didier Lagae was named 2019 European and Global PR Professional of the Year by PRWeek and the Stevie Awards, respectively, coinciding with the publication of his book, ‘A Country Brand, a Branded Country’. Didier is also a Climate Leader for Al Gore’s The Climate Reality Project.
*PR SCOPE 2023 – category of consultancies with more than 15 clients participating in the showcase.
For more information, contact: Víctor Castell – victor@marco.agency – 626 236 341