Roborock, a global leader in intelligent home robotics designed to simplify everyday life, has selected MARCO as its social media agency of record in Spain. This partnership marks a new step in Roborock’s commitment to strengthening its brand presence and deepening its connection with Spanish consumers.
Under the agreement, MARCO will be responsible for the strategic development, content creation, and management of Roborock’s social media channels in the Spanish market. The collaboration will focus on increasing brand awareness, driving community engagement, and supporting business growth through innovative, data-driven digital strategies.
Roborock has rapidly established itself as a leading brand in the smart cleaning category, recognized for its cutting-edge technology, sophisticated design, and user-centric innovation. As the company continues to expand its presence in Spain, MARCO’s expertise in integrated communications and digital storytelling will play a key role in amplifying the brand’s voice across multiple platforms.
“Roborock is a brand that combines innovation with a genuine understanding of consumers’ everyday needs,” said Kim Piquet, Chief Digital Officer & Global Markets Director at MARCO. “We are delighted to collaborate with the team in Spain and contribute to the brand’s growth through creative storytelling, meaningful conversations, and engaging social content that authentically connects with local audiences.”
This partnership reinforces both companies’ commitment to innovation, creativity, and the development of impactful communications in an increasingly competitive digital landscape.