This opening strengthens the agency’s international expansion and market leadership in Latin American territory. The new office joins the 9 current offices in Madrid, Barcelona, Lisbon, Paris, Miami, Casablanca, Mexico City, Bogota and Lima. MARCO Brazil is led by consultants Victor M. Affonso and Douglas Meira
MARCO, the international communications agency based in Spain, has just opened its own office in São Paulo, as a sign of its firm commitment to international expansion. The opening of this new office means the expansion of MARCO to 9 countries, continuing with its expansion plan in LATAM and adds to those recently opened in Mexico, Colombia and Peru.
After this past year, in which MARCO has steadily expanded its presence in Latin America, the MARCO Group wants to establish itself even more in the Latin American market through its new office in São Paulo, the largest city in Latin America and the most important economic center of Brazil. This new opening strengthens the agency’s expansion and its position as a climate leader, as well as expanding its global and multidisciplinary team with more than 150 consultants of 20 nationalities.
As Didier Lagae, founder and CEO of MARCO, explained, “After our successful opening of new offices in key Latin American markets last year, it is the right time to seize the opportunity to offer the Brazilian market and our international clients the possibility to reach their stakeholders in the country and the rest of the world. The opening of the new office in São Paulo only reaffirms our commitment to one of the most promising markets in Latin America”.
MARCO expands its operations in Brazil with a local team headed by Victor M. Affonso, MARCO’s Head of Brazil and Portugal. Victor M. Affonso has more than ten years of professional experience in the communications field, creating, editing and managing both offline and online content Prior to joining MARCO, Victor Affonso worked as a print journalist, digital editor and PR consultant in Brazil, as well as press officer for the Local Organizing Committee for the Rio 2016 Olympic Games in northern Brazil. Victor moved to Lisbon more than 3 years ago to pursue a master’s degree in Communication, Culture and Information Technology and joined MARCO in November 2017, working for corporate and consumer accounts.
Douglas Meira joins MARCO as Country Manager in Brazil, bringing more than a decade of experience in public relations, media relations and content production activities as account manager, coordinator and senior analyst. Douglas Meira has a degree in Journalism and a post-graduate degree in Institutional Journalism, both from the Pontifical Catholic University of São Paulo (PUC-SP), and is specialized in Corporate Communications, with an extensive background in public relations agencies and media newsrooms in São Paulo. He developed work for multinational and local companies in several industries, including well-known brands such as Itaú Unibanco (Brazil’s largest retail bank), GE, Vivo (Telefónica S.A.), Carrefour, Comgás, 3M, Goodyear, Thyssenkrupp, Alstom, EY and BNP Paribas, as well as for the ecosystem of startups, fintechs and insurtechs. He also worked for some relevant media in Brazil, such as Destak, Terra and ESPN Brazil.Finally, Camilla Ginesi joins MARCO as Senior Consultant in Brazil. Camilla Ginesi graduated in journalism from Cásper Líbero University and holds a master’s degree in International Economics from the University of Lisbon. She has ten years of experience in online and offline journalism, video scripts, branded content and public relations. She collaborated with important Brazilian newspapers, magazines and online media, such as Folha de S.Paulo, O Globo and Pequenas Empresas & Grandes Negócios, Exame PME, mainly in topics related to economy, business and career. As a public relations professional, she has worked for two investment fund managers, e.bricks Ventures and EB Capital, and for an innovation center, BrazilLAB, among other clients.