The Spanish deeptech company expert in creating valuable insights through data analysis has chosen MARCO to implement its communication plan in Spain and Mexico.
MARCO, the international PR agency based in Spain, is the new PR agency in charge of designing the communication strategy and managing the media relations of the company Hocelot, in Spain and Mexico. Hocelot is a Spanish deeptech company, specialized in obtaining variables and new generation analytics (AI, machine learning and deep learning) in real time to solve specific needs to business problems. Founded in 2016, it was born from the need to know the customer to develop value propositions that fit their needs, so it offers Smart Data services for data processing, and Smart Analytics services to obtain synthetic variables and insights for its customers.
Understanding the data generated by the business, determining patterns and patterns of behavior or being aware of which data are reliable and contrasted, is already a differential value. The analysis and correct use of big data is a competitive advantage for any company in current times, and its correct implementation facilitates strategic decision making and achieves greater efficiency in processes. To this end, Hocelot decided to design a solution capable of ingesting unstructured information to process it in real time and convert it into high-value actions. The company currently provides solutions to specific problems through canonical models in advanced analytics thanks to the knowledge it gathers from the entire market. The company does not have databases, they store aggregated knowledge to nurture the analytical models of customers and avoid risks of data leakage or theft. In addition, it is responsible for the treatment of such data and is 100% compliant with the RGPD and LOPD laws.
Hocelot has just made the international leap through its arrival in Mexico in October 2019. For this stage of expansion, it has chosen the agency MARCO with the aim of designing a successful strategy, for which the agency will provide consulting and press office services, thanks to the experience and international positioning of MARCO, backed by its 10 offices on four continents. These tasks will serve to implement the global communication plan of a client with an international projection such as Hocelot, helping it to expand and position itself as a leader in its sector.
“We are delighted to be able to count on a Spanish leader in Smart Data solutions, such as Hocelot, which joins our portfolio of IT clients. Thanks to the expertise of our PR team and the great potential that Hocelot represents, MARCO continues to consolidate its experience in a sector with so much future ahead as big data and intelligent analysis, which still has a lot to surprise us”, says Didier Lagae, CEO of MARCO.Arístides Figuera, Hocelot’s Global Marketing Manager, emphasizes that “we have experienced rapid growth that has allowed us to break into Latin America, landing in Mexico, a country with great potential for our services. Our plans for 2020 are to continue growing in Spain and reaching new markets. For us it is fundamental and strategic to have a reputable international and experienced agency in the IT sector such as MARCO. I am sure that, together with the MARCO team, we will achieve great success in the coming years”.