Is it possible to present a fashion collection that can usually be bought in a supermarket with a fashion show with lights, cameras, music and even a kissing room? Yes, at MARCO Agency we have done it! For the first time in Spain, Lidl, the leading supermarket chain in Europe, starred in an evening attended by key media in the sector such as Vogue, Elle or Woman, television, general media, key players in the fashion sector in Spain and a large group of content creators and influencers. All this, with an iconic godmother: the international supermodel Judit Mascó, who faithfully represented the values of the brand: inclusive and diverse fashion, far from stereotypes and clichés and at a very affordable price.
MARCO, Lidl’s communications and public relations agency for Spain, accepted the challenge of seeking the wow effect for the presentation of the spring and summer collections. And the challenge was over achieved: from the design of the dynamics of the event to its integral production, including a powerful media strategy and the management of internationally renowned talent, as well as the design and production of all the branding elements perfectly aligned with the iconic character of the brand, as well as the audiovisual production and photographic coverage.It was an experiential event in which the guests themselves were able to participate in an interactive dynamic with the renowned stylist Mayte De la Iglesia and which served to highlight, in a very lifestyle-focused context, the attributes that differentiate Lidl from its competitors. The coverage achieved in the sector’s main media and even on television certified the success of an activation that continues the line started months ago with other special activations such as the Christmas campaign or the launch of the Home and Garden range.