The agency will be responsible for providing integrated communications support across earned and owned channels, as well as social media, with the aim of increasing brand awareness in Spain and managing Capgemini’s corporate reputation in the country. In addition, MARCO will drive thought leadership opportunities for members of the company’s Executive Committee.
With a value proposition focused on supporting organizations across their entire value chain, Capgemini helps its clients accelerate transformation through AI, technology, and people, with a strong emphasis on generating real impact and creating business value. In Spain, the company has a solid and growing presence, playing a key role in strategic sectors such as financial services, energy, automotive, telecommunications, industry, the public sector, and defense.
“In an environment that is evolving at an unprecedented pace, we are taking a step forward in the way we communicate. We are delighted to welcome MARCO as our new communications agency, acting as a strategic partner and trusted collaborator to strengthen our market presence, in line with our brand promise ‘Make it real,’ which reflects our approach to turning vision into real impact for our clients”, said Ángeles García Molero, Vice President of Marketing and Communication at Capgemini Spain.
For his part, Didier Lagae, Founder and Executive Chairman of MARCO, stated: “Capgemini is a company with a unique ability to generate real impact both for its clients and for society. Our challenge will be to translate that value proposition into relevant, credible, and distinctive narratives that connect with different audiences in Spain, combining strategic vision with strong media relations and social media engagement. We are grateful for the trust placed in us by a leading company in digital transformation such as Capgemini, which becomes a key reference within MARCO’s portfolio and our experience working with corporate clients at the forefront of innovation and technology».
The joint communications strategy will place special emphasis on building a unified corporate narrative that strengthens Capgemini’s perception as a leader in Spain, as well as an innovative and trusted partner. This approach will be developed through an ongoing strategy of media relations, professional networks, forums, and events, reinforcing its positioning as a benchmark in technology and business trends. All of this will be framed within the creation of narratives that highlight the real impact Capgemini generates together with its clients across society.