MARCO, the consultancy specialising in brand building and reputation management, has appointed film and culture journalist Ángel Retamar as the new Account Director for its Entertainment team, leading the Prime Video account.
With an extensive professional career at renowned media outlets such as Cinemanía, DT, El País, ABC, Zero, and Marie Claire, Ángel has solidified his expertise and knowledge in the field of communications. Over the past 15 years, he has held key roles at leading agencies, including CommunicatePR, Señor Goldwind, Bloody, and Hotwire. His focus has been on PR strategies, sponsorship management, and event production for major brands such as HBO, Movistar+, Absolut Vodka, J&B, Johnnie Walker, Jameson, Seagram’s, Fundación Endesa, Audi, and Danone, among others. His ability to develop innovative strategies and his experience in managing complex projects make him an invaluable asset to the MARCO team.
This appointment reflects MARCO’s commitment to growth and professional excellence. Ángel Retamar’s recruitment demonstrates that MARCO continues to establish itself as a key player in the communications sector within the streaming platforms and digital entertainment industry. The company remains dedicated to innovation and creativity in the development of projects for Prime Video.
“The addition of Ángel underscores our ongoing commitment to the growth and excellence of our professional team. We are dedicated to reinforcing our leadership in the streaming platforms and digital entertainment sector,” says Diana Vall, Co-CEO of MARCO Brand.
For his part, Ángel Retamar stated, “The rise of streaming platforms and services has revolutionised the audiovisual landscape. This is a unique opportunity to be part of this exciting transformation through MARCO’s work for Prime Video. I look forward to bringing my extensive PR and communications expertise to the table, along with my deep passion for the film and entertainment industry.”
About MARCO
MARCO is the Madrid-based independent global communications agency with the highest client ratings among large agencies according to the latest PR SCOPE 2023* report.
Specialising in brand building and reputation management, the agency is led by Noelia Cruzado and Diana Vall as co-CEOs of MARCO. Formed by a team of nearly 200 consultants, it has its own offices in Madrid, Barcelona, Lisbon, Paris, Brussels, Milan, Berlin, Munich, London, Miami, Mexico City, São Paulo, Casablanca, Johannesburg, Abidjan and Nairobi, as well as affiliated MSL offices in more than 100 markets.
MARCO is a pioneer in presenting the new paradigms of communication, which consist of transcending obsolete frontiers. For this reason, it is the first communication agency to produce a docuseries, The “New Frontiers of Communication” available on Amazon Prime Video and its own website. The docuseries is based on MARCO’s patented methodology, known as TFCOM® (Transcending Communication Frontiers).
MARCO has acquired the magazine Ejecutivos and has relaunched Ejecutivos.es with the aim of positioning it as the Spanish-speaking online media of reference in the economic and business sector in Spain and Latin America. It has also acquired the consultancy Africa Communications Group (ACG) to maximise its geographical reach in Sub-Saharan Africa. MARCO also recently acquired the production company Carmela, to strengthen its capacity to produce first-class national and international advertising spots, as well as videos for branded content.
Founder and Executive Chairman of MARCO, Didier Lagae, was Deputy General Manager at Edelman, Head of Reputation Management EMEA at Weber Shandwick, External Communications Manager EMEA at Levi’s and Global Head of Communications at The Body Shop. Didier Lagae was named 2019 European and Global PR Professional of the Year by PRWeek and the Stevie Awards, respectively, coinciding with the publication of his book, ‘A Country Brand, a Branded Country’. Didier is also a Climate Leader for Al Gore’s The Climate Reality Project.
*PR SCOPE 2023 – category of consultancies with more than 15 clients participating in the showcase.
For further information, please contact: Víctor Castell – victor@marco.agency – 626 236 341