MARCO, responsible for the media launch of the new Virtual MobileNetwork Operator, will develop and execute the communications strategy for the new telecommunications company, including its corporate PR, business-to-business, and consumer strategy.
Madrid, 13 May 2024 – MARCO, the agency specialising in brand building and reputation management, has been chosen by Silbö Telecom as its communications agency. This partnership strengthens MARCO’s expertise in technology and telecommunications with the newly established Virtual Mobile Network Operator (VMNO) in Spain, founded less than a year ago. MARCO, responsible for launching Silbö in the media, will develop a communications strategy focused on reputation management and brand awareness, covering corporate PR, B2B, and consumer engagement in Spain.
Silbö Telecom has entered the Spanish market with the ambition of becoming the leading VMNO, offering a smart cost tariff strategy: premium services at affordable prices. With an innovative approach, exceptional service quality, and a strong focus on customer experience, Silbö is poised to challenge the status quo of the telecommunications sector in Spain. Operating with Movie-star coverage, Silbö is registered with the CNMC and is a member of the Association of Mobile Number Portability Operators (AOPM). The new VMNO offers a broad portfolio of smart cost tariffs, including prepaid plans, unlimited data packages, and business solutions. The agreement with MARCO marks another step forward in Silbö’s positioning strategy, incorporating strategic communications as a key element in its launch and national expansion.
“At Silbö, we are delighted to work with MARCO’s multidisciplinary team. Their expertise in communications, media relations, and strategic consultancy will be key to supporting us on this journey to becoming the leading VMNO in Spain. We are confident that MARCO will help us communicate our vision effectively to the media—demonstrating how things should have been done from the beginning, as our slogan states,” said Gorka Auñón, Marketing Director of Silbö Telecom.
According to Ludi García, Head of Iberia at MARCO, “We are very proud to have been chosen by Silbö Telecom to advise on their communications strategy and help them establish themselves as a disruptive player in Spain’s telecommunications landscape. It is an exciting opportunity to join a company like Silbö from its launch, allowing us to craft their entire communications strategy from the ground up.”
About MARCO
MARCO is the Madrid-based independent global communications agency with the highest client ratings among large agencies according to the latest PR SCOPE 2023* report.
Specialising in brand building and reputation management, the agency is led by Noelia Cruzado and Diana Vall as co-CEOs of MARCO. Formed by a team of nearly 200 consultants, it has its own offices in Madrid, Barcelona, Lisbon, Paris, Brussels, Milan, Berlin, Munich, London, Miami, Mexico City, São Paulo, Casablanca, Johannesburg, Abidjan and Nairobi, as well as affiliated MSL offices in more than 100 markets.
MARCO is a pioneer in presenting the new paradigms of communication, which consist of transcending obsolete frontiers. For this reason, it is the first communication agency to produce a docuseries, The “New Frontiers of Communication” available on Amazon Prime Video and its own website. The docuseries is based on MARCO’s patented methodology, known as TFCOM® (Transcending Communication Frontiers).
MARCO has acquired the magazine Ejecutivos and has relaunched Ejecutivos.es with the aim of positioning it as the Spanish-speaking online media of reference in the economic and business sector in Spain and Latin America. It has also acquired the consultancy Africa Communications Group (ACG) to maximise its geographical reach in Sub-Saharan Africa. MARCO also recently acquired the production company Carmela, to strengthen its capacity to produce first-class national and international advertising spots, as well as videos for branded content.
Founder and Executive Chairman of MARCO, Didier Lagae, was Deputy General Manager at Edelman, Head of Reputation Management EMEA at Weber Shandwick, External Communications Manager EMEA at Levi’s and Global Head of Communications at The Body Shop. Didier Lagae was named 2019 European and Global PR Professional of the Year by PRWeek and the Stevie Awards, respectively, coinciding with the publication of his book, ‘A Country Brand, a Branded Country’. Didier is also a Climate Leader for Al Gore’s The Climate Reality Project.
*PR SCOPE 2023 – category of consultancies with more than 15 clients participating in the showcase.
**About Silbö Telecom**
Silbö Telecom is committed to doing things the way they should have been done from the start. Silbö offers premium, yet affordable, services for customers seeking the best value without compromises. Founded in 2023 and headquartered in Madrid, Silbö provides exceptional quality, security, and customer service.
For more information, visit www.silbotelecom.com, follow us on X at @SilboTelecom, or connect with us on LinkedIn at www.linkedin.com/company/SilboTelecom.
For further enquiries, contact:
Víctor Castell – victor@marco.agency – 626 236 341