The growth in revenue boosts its earnings to nearly 10 million euros, currently employing over 130 consultants in 10 offices across 4 continents.
Additionally, MARCO is the Spanish agency with the highest annual growth, at 9.4%.
The communication agency MARCO has climbed to 4th position among Spanish consultancies featured in the ranking of the top 250 public relations agencies, compiled by The Holmes Report, now renamed PRovoke.
This growth reflects the outstanding results achieved by the independent international agency headquartered in Madrid over the past year. MARCO’s total revenue for 2019 reached 9,950,710 euros (11,144,796 USD), representing a 9.4% increase compared to the previous year, making it the fastest-growing Spanish agency in the ranking, ahead of LLYC, Atrevia, and Apple Tree Communications.
MARCO’s ongoing expansion in Latin America has been marked by the opening of its new office in São Paulo, Brazil, at the end of 2019. This office joins its other LATAM locations in Mexico City, Bogotá, and Lima, as well as Miami. Additionally, Peru and Colombia, which are part of a joint venture with SPR, were not included in the total revenue for last year. These offices complement MARCO’s European presence, which includes its long-standing office in Paris, as well as offices in Lisbon and Casablanca, from which MARCO supports clients operating across the African continent. In Spain, MARCO has offices in Barcelona and its new headquarters in Madrid, occupying the top floors of the Spínola Tower.
Furthermore, MARCO has positioned itself at the forefront of the fight against climate change, opening the conference cycle at COP25 alongside The Climate Reality Project and its clients Kaiserwetter and SHARENOW. This commitment is complemented by its expertise in Nation Branding, summarized in the book “Marca País, un País como Marca,” launched in 2019 by its CEO, Didier Lagae.
The growth and adaptability of the new MARCO anticipate the evolution of the communication industry and information consumption trends. This enables the agency to continue supporting both current and potential clients, despite the current challenges posed by the COVID-19 crisis, leading the adaptation of agencies to this new reality. MARCO is therefore promoting alternative formats that help clients effectively maintain their communication strategies. In this regard, the agency is strengthening all cross-disciplinary services, such as virtual meetings, webinars, live-streaming events, internal virtual events, and even paid-access online events, while allocating more resources to video production and digital campaigns on social media.
The increasing demand from the video and creative department for more video content and online campaigns goes hand in hand with the growth of Ejecutivos.es, part of the MARCO group, specializing in video news communication with a strong presence in the online world and social media. This enables the agency to reach a potential audience of hundreds of millions of Spanish speakers across Spain and Latin America.
In the words of Didier Lagae, founder and CEO of MARCO, “our results are the consequence of the excellence of our team and the effectiveness of the campaigns we deliver for our clients. It is the trust of our clients that drives us forward and pushes us to improve every day.”