MARCO, the independent global agency specialized in brand creation and reputation building, has joined the network of the Corporate Excellence – Centre for Reputation Leadership business foundation as a Supporter Consultant. The signing of this agreement supports the collaborative relationship between both entities in the management of key intangible assets such as reputation and communication.
Formed by a team of nearly 200 consultants, MARCO has its own offices in Madrid, Barcelona, Lisbon, Paris, Brussels, Milan, Berlin, Munich, London, Miami, Mexico City, Bogotá, Lima, São Paulo and Casablanca, as well as MSL affiliated offices in more than 100 markets, which allows it to have a global and international vision of the needs of the business sector.
With this incorporation, MARCO contributes to and forms part of the purpose of Corporate Excellence – Centre for Reputation Leadership— a business foundation created and promoted by large organisations seeking to professionalise the strategic management of their intangible assets and resources, the importance of which continues to grow. For this reason, this agreement seeks to promote reputational leadership that is based on generating trust with each and every one of a company’s stakeholders.
For Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership: “MARCO’s accession to Corporate Excellence as a supporter consultant is great news for the intangibles management ecosystem. Together we will work on consolidating communication and reputation as levers of competitiveness and business growth.
For his part, Didier Lagae, Executive Chairman and founder of MARCO, has highlighted how “MARCO’s incorporation as a Corporate Excellence Supporter Consultant reaffirms our commitment to the undeniable value of intangibles management as part of reputation strategies, both at the corporate level and with our stakeholders. We have collaborated over the last year in various forums and being able to establish this alliance represents a step forward within the different areas that make up MARCO’s purpose.”
About Corporate Excellence – Centre for Reputation Leadership
Corporate Excellence – Centre for Reputation Leadership is a business foundation specialising in reputation and intangible asset management, driven by large Spanish companies (representing around 47% of the IBEX 35 by market capitalisation) and Latin American companies. Through a consolidated collaborative ecosystem in which companies, business schools and consultancies participate, it seeks to professionalise the integrated and strategic management of intangible assets such as reputation, communication, brand and sustainability, among others.
For more information: www.corporateexcellence.org