The curriculum will be based on workshops using recent, real-world examples with a strong practical focus.
Creativity will be a key element throughout the 9-month duration of the program.
Internships are guaranteed for all students at MARCO agency.
Flexible schedule to accommodate working professionals (Friday afternoons and Saturday mornings).
Excellence in communication and branding takes a step forward with the launch of the new Master’s in Communication Management and Strategic Branding, the result of a partnership between MARCO, the leading brand building & reputation management agency, and CEU San Pablo University. This innovative training program is designed to empower the next generation of communication leaders through creativity, technology, and strategy in a cutting-edge learning environment.
This master’s, pioneering in its approach and the most comprehensive on the market, prepares professionals to tackle today’s challenges in communication and strategic branding in a digital and globalized world. Integrating artificial intelligence, storytelling, crisis management, and multichannel strategies, the program offers a complete and advanced education aligned with industry demands.
A hands-on, leadership-oriented program
Spanning nine months and offered in person at CEU San Pablo’s Faculty of Humanities and Communication Sciences, this master’s provides a highly practical and strategic approach. Through interactive workshops, exclusive masterclasses, and personalized mentoring, students will gain key tools and knowledge to lead communication efforts in any industry and in highly competitive global markets.
A faculty of active industry experts
The program boasts a top-tier teaching team made up of MARCO professionals, CEU San Pablo lecturers, and prominent industry figures. Additionally, students will have the chance to attend masterclasses led by senior professionals from leading companies in sectors such as entertainment, energy, and food. This blend ensures students receive an up-to-date education aligned with market needs and grounded in real-world experience from those at the forefront of the industry.
A forward-thinking and practical approach
The master’s is designed to enhance talent and creativity, combining innovative methodologies with real cases and emerging technologies. Its key pillars include:
Creativity and differentiation: Essential for developing impactful and memorable communication strategies.
Practical cases and experiential learning: Working with real scenarios from top market-leading companies.
Applied Artificial Intelligence: Using advanced tools to optimize branding and communication strategies.
Crisis and corporate reputation management: Strategies to anticipate and effectively handle critical situations.
Global and multichannel strategies: Creating campaigns tailored to diverse markets and platforms.
Storytelling and media relations: Developing powerful narratives and managing key media relationships.
Sustainability and ESG: Integrating sustainable values into communication strategies.
“It is an honor for MARCO to carry out this Master’s in Communication Management and Strategic Branding in collaboration with CEU San Pablo University in Madrid. This program stands out as the only one on the market fully aligned with the latest trends in the communications sector—from the practical application of artificial intelligence, creativity, and data intelligence to the creation of global/multi-market campaigns, crisis management, and analysis of the ever-evolving digital landscape. It will be a hands-on master’s focused on real-world experiences and success stories, addressing the daily challenges faced by communication directors,” says Carlos García Martín, Head of Stakeholder Relations at MARCO.
Javier Rodríguez, professor at CEU San Pablo University and director of the Master’s in Communication Management and Strategic Branding, adds:
“With this master’s program, CEU San Pablo University aims to offer, in partnership with MARCO agency, a high-quality, highly specialized education that meets the demands of a constantly evolving market. The latest academic research and communication trends are brought together with the daily practices of a leading agency, combining the academic university perspective with real-world business experience. The result is a forward-looking master’s program that equips students with the necessary tools to advance and lead communication and branding efforts in the future.”
The program will begin in October 2025, and the enrollment process is now open. Interested candidates can find more information on the Universidad CEU San Pablo website.
About CEU San Pablo University:
CEU San Pablo University is a leading academic institution in Spain, committed to educational excellence and the holistic development of its students. As part of the San Pablo CEU University Foundation—the largest private educational institution in Spain with nearly 90 years of history—CEU San Pablo offers an education grounded in values, innovation, and a strong connection to the professional world.
With a broad academic offering across various disciplines, the university stands out for its practical, international, and career-oriented approach. Its teaching model combines solid theoretical training with active learning methodologies, fostering critical thinking, creativity, and leadership skills.
CEU San Pablo maintains close ties with the business world and has partnerships with some of the most prominent companies and institutions at both national and international levels. It also boasts state-of-the-art facilities and cutting-edge technology to provide a top-tier educational experience.
The university is firmly committed to internationalization, offering bilingual programs, academic exchange opportunities, and agreements with prestigious universities around the globe. Additionally, it drives innovation in education through its focus on digitalization, entrepreneurship, and the development of essential cross-disciplinary skills for success in today’s job market.