Capgemini has appointed the consultancy firm MARCO to lead its corporate communications strategy in Spain.
The agency will be responsible for providing integrated communications support across earned, owned and social media channels, with the aim of increasing brand awareness in Spain and managing Capgemini’s corporate reputation in the country. MARCO will also promote thought leadership opportunities for members of the company’s Management Committee.
With a value proposition centred on supporting organisations throughout their entire value chain, Capgemini helps its clients accelerate their transformation through AI, technology and people, with a strong focus on generating real impact and creating business value. In Spain, the company has a solid and growing presence, playing a key role in strategic sectors such as financial services, energy, the automotive industry, telecommunications, manufacturing, the public sector and defence.
“In an environment that is evolving at an unprecedented pace, we are taking a step forward in the way we communicate. We are delighted to welcome MARCO as our new communications agency, which will act as a strategic partner and trusted collaborator to strengthen our market presence, in line with our brand promise ‘Make it real’, which reflects our approach to turning vision into real impact for our clients,” said Ángeles García Molero, Vice-President of Marketing and Communications at Capgemini in Spain.
For his part, Didier Lagae, founder and CEO of MARCO, said: “Capgemini is a company with a unique ability to generate real impact for both its clients and society. Our challenge will be to translate that value proposition into relevant, credible and distinctive narratives that connect with different audiences in Spain, combining strategic vision with strong relationships with the media and social media. We are grateful for the trust placed in us by a leading company in the field of digital transformation such as Capgemini, which becomes a key reference within MARCO’s portfolio and our experience of working with corporate clients at the forefront of innovation and technology.”
The joint communication strategy will place particular emphasis on building a unified corporate narrative that reinforces the perception of Capgemini as a leader in Spain, as well as an innovative and trusted partner. This approach will be implemented through an ongoing strategy involving media relations, professional networks, forums and events, reinforcing its position as a benchmark in technology and business trends. All of this will be part of a wider effort to create narratives that highlight the real impact Capgemini, together with its clients, has on society as a whole.