LA COVID-19 DILAPIDA LA REPUTACIÓN DE LA MARCA ESPAÑA
Con una valoración media de 4,79, suspende en notoriedad y se queda a la cola de Europa en los Country Brand Awards.
NUEVA ZELANDA: CÓMO SACAR PARTIDO DE LA COVID-19 PARA LOGRAR UNA BUENA REPUTACIÓN DE ‘MARCA PAÍS’
Ya anunciados los ganadores de las categorías que valoran la mejor marca turística y la mejor marca económica, la organización de los Country Brand Awards hace públicos los resultados generales.
HOW NEW ZEALAND TOOK ADVANTAGE OF COVID-19 TO ACHIEVE A GOOD COUNTRY BRAND REPUTATION
The winners of the categories for the best tourism brand and the best economic brand have already been announced, and the Country Brand Awards organisation are proud to now make the general results public. On a global level, New Zealand was the country with the best ‘Country Brand’, with a score of 8.09 out of... » read more
SOUTH KOREA, SINGAPORE AND JAPAN TRIUMPH IN THE COUNTRY BRAND AWARDS BEST IN PROMOTING THEIR ECONOMIC BRAND
After the announcement of the winners in the tourism promotion category of the first Country Brand Awards, today we’re turning our attention to the ‘Doing Business’ category. This award is based on countries’ capacity to attract foreign investment, international talent and the promotion of exports, essential axes when building a Country Brand. At a global... » read more
EN LOS COUNTRY BRAND AWARDS, DUBÁI ES LA MEJOR MARCA TURÍSTICA
Acaban de anunciarse los ganadores de los primeros Country Brand Awards en la categoría específica de promoción turística.
DUBAI WINS FIRST PLACE AT THE COUNTRY BRAND AWARDS FOR THE BEST TOURISM BRAND
Today the winners of the tourism promotion category at the first Country Brand Awards were announced. The awards, in their first year, recognise the construction of Country Brand in these times of global turmoil. Dubai was the best rated in the world (with an average score of 7.75 out of 10). Its communication work with... » read more
