ALL THE KEYS TO CREATING BRAND SPAIN AT THE 5TH EDITION OF THE SHOPPING, TOURISM AND ECONOMY SUMMIT
ALL THE KEYS TO CREATING BRAND SPAIN AT THE 5TH EDITION OF THE SHOPPING, TOURISM AND ECONOMY SUMMIT

On 7 and 8 October, Madrid hosted the 5th Shopping, Tourism & Economy Summit, the number one European summit dedicated exclusively to quality tourism with high purchasing power. MARCO de Comunicación participated in the international forum providing its vision on country brands. Founder and CEO Didier Lagae, alongside other relevant speakers linked to the tourism... » read more

MARCO EXPANDS ITS SENIOR TEAM
MARCO EXPANDS ITS SENIOR TEAM

MARCO, the international communications agency based in Spain, is approaching 18 years of age and growing steadily. MARCO de Comunicación was named European and Iberian Agency of the Year earlier this year by the Excellence and Sabre Awards, respectively. On top of this, before the summer its founder and CEO, Didier Lagae, was named Global... » read more

DIDIER LAGAE GLOBAL PR EXECUTIVE OF THE YEAR
DIDIER LAGAE GLOBAL PR EXECUTIVE OF THE YEAR

The founder and CEO of MARCO awarded as Global PR Executive of the Year by the Stevie Awards. Didier Lagae, CEO and founder of MARCO Agency, has been awarded a Global Stevie Award in the category, “Communications, Investor Relations or PR Executive of the Year”. Lagae is the only European professional to receive an award... » read more

AT THE SAME QUALITY-PRICE RATIO, 86% OF SPANISH PEOPLE WOULD CHOOSE THE BRAND WITH THE HIGHEST SOCIAL CONSCIENCE
AT THE SAME QUALITY-PRICE RATIO, 86% OF SPANISH PEOPLE WOULD CHOOSE THE BRAND WITH THE HIGHEST SOCIAL CONSCIENCE

The internet has turned consumers into an increasingly informed and demanding community. This empowerment, linked in particular to the ability to influence through social media, has made consumers selective not only in terms of quality-price ratio, but in terms of a whole series of values linked to the brand, with which they seek emotional identification... » read more

THE SPANISH IDENTIFY MORE WITH CELEBRITY INFLUENCERS THAN POLITICIANS ONLINE
THE SPANISH IDENTIFY MORE WITH CELEBRITY INFLUENCERS THAN POLITICIANS ONLINE

Celebrities who use social networks generate the most empathy and emotional connection with the Spanish. According to the study on “engagement and emotional connection on social media”, carried out by MARCO de Comunicación, the leading communications and public relations agency in Europe and Latin America based in Spain, online consumers claims to identify most with... » read more

MARCO CELEBRATES LANDMARK REBRANDING
MARCO CELEBRATES LANDMARK REBRANDING

Marco de Comunicación is now MARCO. The most awarded and best valued communications and public relations agency for the eighth consecutive year has a new personality and a unique positioning as both a global expert in the creation of country brands and a leader against climate change. This move also includes a new visual identity,... » read more

MARCO AND CONFORAMA SHARE EXCLUSIVE GLOBAL GRAND MERCURY AWARD
MARCO AND CONFORAMA SHARE EXCLUSIVE GLOBAL GRAND MERCURY AWARD

MARCO de Comunicación together with Conforama has been recognised internationally at the Global Mercury Excellence Awards for the campaign #ActivaTuBienestar (#ActivateYourWellbeing). Aside from winning the Campaigns category outright, the collaboration between MARCO, the most awarded and best-valued PR agency, and Conforama, Europe’s second largest home furnishings retail chain, was honoured with a GRAND Award. Only... » read more

MARCO FINALIST IN RAMÓN DEL CORRAL AWARDS
MARCO FINALIST IN RAMÓN DEL CORRAL AWARDS

MARCO de Comunicación has been shortlisted for an esteemed Dircom Ramón del Corral Award, nominated for creating and implementing a 360º campaign for the World Water Council’s (WWC) flagship event, the World Water Forum, in Brazil. The agency – which already enjoys the status of the most awarded and best valued in Spain – is... » read more