The leading supermarket chain in Europe partners with MARCO, further solidifying its Food & Beverage division with a key brand in the sector.
MARCO, the specialized brand building and reputation management agency, has joined forces with Lidl, the German supermarket chain with over 30 years of presence in Spain, to enhance its communication and events strategy in the country, with a strong focus on consumers.
As a group, Lidl is currently the leading supermarket chain in Europe, operating in around 30 countries with more than 12,350 stores and 220 logistics centers, employing a workforce of over 375,000 people. Effective communication with consumers—direct and in Lidl’s signature approachable tone—is essential for a company of this scale to connect in the best possible way with each of its diverse target audiences.
This new agreement marks a major addition to MARCO’s Food & Beverage client portfolio and further strengthens the agency’s position as a leading player in the sector in Spain.
“After collaborating on various projects from the corporate area, it is a true pleasure for us to have such a prestigious client in the consumer sector as Lidl. We are confident that this partnership will bring great success to both of us, and that we will continue working together for many more years,” said Didier Lagae, Founder and Executive Chairman of MARCO.
“At Lidl, we want to connect even more with Spanish consumers and become their first choice for shopping, offering a wide variety of high-quality products at excellent prices. That’s why we believe that an agency like MARCO is the best partner we could have to achieve this goal,” stated Nicolas Wein, Marketing Director of Lidl Spain.